The Ssangyong Korando is the first of a series of models that the company hopes will broaden the brand's appeal to car buyers.
Traditionally, Ssangyong has made 4x4s, but the Korando is its first crossover – and there are more on the way.
Within the next 12 months, a larger Korando-style seven-seater will be launched. It may be called Musso and will be available in both front- and four-wheel-drive versions. The Hyundai Santa Fe rival will be powered by a 2.2-litre diesel.
Twelve months later, Ssangyong will launch a Nissan Juke rival, which will be built on an all-new platform.
Before all that, however, the company will be concentrating on the Korando. Ssangyong says it wants to sell 2000 Korandos a year and hopes it will be popular with drivers who tow, because it has a 2000kg towing capacity.
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