What is it? A special-edition trim to celebrate 10 years of the Prius hybrid.
On top of the regular car's equipment, Toyota has added leather seats, a bodykit, privacy glass and bespoke 17-inch alloy wheels.
Only 1000 cars will be built.
What's it like to drive? It's pretty much like any other Prius. The only real difference is down to the wheels, which are larger than the standard 15-inch alloys.
The ride has been affected, with the jittery ride that the regular Prius suffers from on rougher roads marginally worse in the 10. You tend to feel bumps on motorways, too, but this Prius is still just about on the comfortable side of firm.
The Prius gets top marks for mechanical refinement, with the 1.8-litre petrol engine being muted all the time bar under heavy acceleration.
Most wind noise is kept out of the cabin and, of course, you get no noise from the electric motor when travelling at slower speeds.
There's enough grip, but the steering offers little feedback,.
What's it like inside? As space goes, you can't fault the Prius. There's plenty of head- and legroom, and the flat floor means all five passengers have room for their feet.
The big boot should hold all your clutter and, if you need more room, there's an extra underfloor compartment for bits and pieces.
Some drivers might initially be put off by the centrally mounted speedo screen, but it doesn't take long to get used to – especially because it's so clear to read and operate other functions from.
Forward visibility is equally good, as is the view over the driver's shoulder. However, rear visibility is less good because the rear spoiler sits in the driver's line of sight. At least you get a reversing camera to help with parking.
The interior plastics look a bit drab and cheap for a car worth more than £25,000.
Should I buy one? It's an expensive version of an already expensive car, so unless you have your heart set on this version, we'd still recommend the basic Prius. You get all the benefits of a hybrid, the ride is better and it's nearly £6000 cheaper than the 10.
What Car? says…
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