Toyota's in-car entertainment system
The Modular ICE system features two seven-inch screens that fit to the back of the front headrests.
The master screen has a side-loading DVD slot and USB port, and can play MP3, MP4 and DivX files.
You can tilt and adjust both screens, and play videos or connect games consoles and cameras.
They can be used separately, too, with the master screen showing a DVD and the other linked to a games console.
Alternatively, buyers can pay to have two master screens, which can then show two films independently.
The screens are removable, and can be used indoors using mains power. Two sets of infra-red headphones and a remote control are also provided.
The system costs £830 plus a fitting fee.
However, it is worth shopping around before specifying this option: similar aftermarket systems are available from most electrical retailers.