Volkswagen is ordering a review of its own quality procedures following a series of embarrassing low scores in recent surveys.
The move was ordered by VW's new boss, Martin Winterkorn, because he feels any perception of low quality will affect VW's international competitiveness.
Part of the way VW is tackling this is to replace the current head of quality at VW, Falko Schling, with Hans-Joachim Rothenpieler from Audi: Audi's reputation for quality is unrivalled in mainstream motor manufacturing.
As part of the drive to renew confidence in its cars, VW has already replaced the proposed door seals on the next-generation (Mk VI) Golf, which is due out next year.
The next car to go under the quality microscope is the Polo - VW is reviewing the trim materials used for its dashboard.
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