What Car? launches TV channel

23 February 2006

What Car? video news and reviews on-demand
On TV channel with Homechoice
Now largest provider of video road tests in the UK

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What Car? today celebrates the launch of its all-new video-on-demand channel. The channel is a joint venture with Homechoice and allows viewers to select from more than 260 three-minute video road tests of cars currently available in the UK.

What Car? publishing director Patrick Fuller said: 'This is yet another first for the What Car? brand. Our mission is to deliver content in the way the consumer chooses to receive it, which is why emerging technologies such as video-on-demand and 3G are so important to our plans.

'We apply the same high journalistic standards to every aspect of our business and our video test team has been supplying the highest-quality content to consumers on whatcar.com for more than two years.'

The What Car? video library is constantly updated with new models and road tests. In addition, viewers will be able to select from regular news updates, motor show reports and exclusive features such as reader clinics. International motor show reports are filmed and edited at shows around the world and then made available to view within 24 hours.

What Car? TV will be easy to navigate thanks to a series of clear menus. Videos will be categorised according to type of car: supermini, family, MPV, 4x4, executive/luxury and sport/hot hatch/open-top. Viewers will also be able to search by model or manufacturer.

What Car? TV will be available on Homechoice channel 755. Homechoice provides digital TV, high-speed broadband internet and telephony, with packages starting from £17.99. Homechoice offers viewers over 80 digital channels to choose from and up to 8Mb broadband Internet.

'At Homechoice, we are very excited to launch such an innovative and unique service,' says Dean Hawkins, COO of Homechoice. 'What Car? TV really shows the potential of video-on-demand, allowing people to watch a What Car? road test of their choice at a time that suits them. It also clearly shows how the media industry is now fully behind the exciting new opportunities the Homechoice service offers.'

What Car? TV will be the largest provider of video road tests in the UK.