Whatcar.com named best consumer website

10 May 2007

Whatcar.com scoops publishing award
Winner of Online consumer magazine of the year
Judges praise Reader Test Team & video content

Latest News

Whatcar.com won the top award for consumer websites at the publishing industry's annual awards ceremony.

Whatcar.com beat big-name nominees such as Topgear.com, NME.com, fhm.com, empireonline.com, cnet.co.uk and runners world.co.uk. The Periodical Publishers Association described whatcar.com as 'a well-oiled machine that delivers excellent usability'.

The judges continued: 'Generating an extraordinary response, whatcar.com maximised audience interaction and user-generated content, from its website users sharing reviews as part of the Reader Test Team to its 'Big Brother-style' Diary Room at the British Motor Show 2006'. The judges also praised the 'strong use of well integrated video' and described the site as 'doing everything you want it to do, which is very rare online at the moment'.

What Car? group editor Steve Fowler said: 'We are honoured and delighted to receive such a high-profile award ahead of so many websites we recognise as being excellent in their field. All this comes at a time when we're working had to develop whatcar.com into an even better resource for car buyers and owners - the fruits of which will be revealed later this year.'

What Car? Publisher Jim Lee said: 'This year has already been an exceptional one for whatcar.com. In addition to this award, we're seeing over one million unique users visit the site for car-buying advice every month, with an incredible three quarters of a million videos streamed from the site in 2007 alone.

'This award is testament to the hard work of the editorial, sales and publishing teams in keeping true to What Car?'s policy of providing car buyer's with expert, impartial advice on the medium of their choice.'