What Car? Car of the Year awards 2011 - A word from our sponsors

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  • 17 categories of awards
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What Car? Awards 2012 website

Cobra UK is part of the Cobra Group, leaders in the provision of security and safety solutions for the automotive industry.

Cobra supplies a diverse range of electronic systems for both production-line and aftermarket fitment, from anti-theft alarms, to ParkMaster parking aids, In-Car Entertainment (ICE) systems, Bluetooth handsfree products and cruise-control systems.

Through its CobraTrak and NavTrak brands, Cobra is the European market leader for Stolen Vehicle Tracking, and the only approved supplier to Audi, Bentley, Ferrari, Infiniti, Lamborghini, Maserati, Nissan, Porsche, Renault and Tesla.

Cobra offers fully integrated stolen vehicle tracking services across 36 European countries and Russia.

The company is a major supplier to 26 car brands in the UK.

The Metro brand was launched in March 1999 as a London-only free newspaper. It was designed to be a concise read, containing bite-sized national and international news, wrapped around local information.

Since then, the phenomenon has grown and 10 different editions of the paper are distributed in 48 cities across the UK every weekday. It's now the UK's 3rd largest daily national newspaper, read by over 3.4 million loyal readers, also known as Urbanites.

This valuable 18- to 44-year-old, full-time working Urbanite audience is the youngest of all the national newspapers. They're cash-rich early adopters with a real passion for technology and motoring.

Over half of all Urbanites intend to buy a car in the next three years and economical factors are prioritised highly when making a purchase decision. Two-thirds of car-driving Urbanites also appreciate when a car manufacturer makes an effort to be more environmentally friendly.*

When it comes to motoring, the imminent launches of electric, hybrid and city cars appeal massively to Metro readers. With a major presence in 16 urban areas, they're the perfect audience for the future of Eco Motoring.

*Source: Urban Life 2008, Wave 40



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