Frequently Asked Questions

What is What Car?

What Car? is the UK's biggest and best car buyer's guide, with a monthly magazine and a website that includes new and used car reviews, the latest car news and all the advice you need regarding buying, selling and owning your vehicle. Our team provide honest verdicts on every major car on the market, plus purchasing advice and definitive information on insurance, warranties, accessories and servicing. Whether you are after an unbiased review of one of the latest models, or in-depth car data to help you decide what to buy, What Car? can help you find a car that ticks all of your requirement boxes.

Buying a new car with What Car?

What Car? Is now a one-stop shop to purchase your next new car. We display the prices that our approved dealers will accept, ensuring that you will find a fair price for your chosen car. Our service takes the hassle - and haggle! - out of buying a new car by ensuring that dealers commit to a price up front. The prices you see listed on our website - which often include a significant saving on the Recommended Retail Price - are the prices you will pay.

How do you decide which dealers to list?

We partner with manufacturer-approved, franchised car dealerships from all across the UK to ensure that you can find a fair price, from a local dealer, for your chosen vehicle. All of our registered dealers commit to our Dealer Charter that promotes best practice within the trade, ensuring that you will not get any nasty surprises when you are completing your purchase.

I cannot find my chosen vehicle listed?

If you cannot find the exact vehicle you are looking for listed on our website, do not worry. We have a dedicated team of experts who will be able to put you in touch with a dealer who will sell you the car at What Car?'s Target Price or less. Simply fill out the contact form on the website and we will put you in touch with the dealer who is relevant to your purchase.

How do you use my personal data?

We never share your personal details with dealers before you have chosen to contact the dealer about a specific deal on a specific vehicle. You can browse all deals within the system anonymously, although we do perform a search of your location based on your computer's IP address for the purpose of showing deals local to you (although you can also adjust your search location by inputting a postcode). When you see an offer that tempts you, you can contact the dealer yourself using the phone number shown on the website, or fill in our contact form which will allow the dealer to contact you by phone or by email - we’ll send your name and contact details to the dealer at this stage.

What happens when I see an offer I like?

When you view an offer that is right for you, you can contact the dealer yourself, or fill in our contact form which will allow the dealer to contact you by phone or by email - you can choose either method at the Contact Dealer stage.

What happens when I contact a dealer about a deal?

We will pass your contact details, and the specific deal you are interested in, over to the specific dealer you have requested to contact. You can then contact the dealer in person or by telephone to confirm the specifics of your deal, or wait for the dealer to contact you - usually they will contact you on the same day you submit your request. Under the terms of our Dealer Charter, your dealer has committed to provide you with your chosen vehicle to the exact specification ordered, at the price indicated on the website.

What about optional extras?

Your dealer may want to offer optional extras as part of your deal that are not shown on the website. These could include additional optional accessories for your vehicle, or service plans for ongoing maintenance. You are under no obligation to accept such offers, and our approved dealers are regularly audited to ensure that their pricing of optional extras outside the scope of the website service remain fair and competitive.

Am I legally bound to complete an offer I express an interest in?

No. Deals listed within our system are not legally binding until a sales agreement is signed with the dealer. You can therefore decline to proceed with a deal at any time up until the point when the final sale is completed.

Are there any additional costs?

Using the What Car? website is free and you will not be charged for using the car buying service. You may be requested to pay additional delivery costs if you live beyond a certain distance from your chosen dealer. Your dealer might also offer additional optional accessories for your vehicle, or service plans for ongoing maintenance. You are under no obligation to accept such offers, and our approved dealers are regularly audited to ensure that their pricing of optional extras outside the scope of the website service remain fair and competitive.

Can the dealer change their offer price at the last moment?

All of our listed dealers have committed to our Dealer Charter which promotes best practice in the marketplace. This includes a commitment to provide you with your chosen vehicle to the exact specification ordered, at the price agreed. In the unlikely event that a dealer changes their offer price between you expressing an interest in the offer and you buying the car, please contact us before purchasing your vehicle, so we can investigate any issues regarding the original offer.

Do I receive a warranty with my purchase?

Yes. Our car buying service puts you in touch with manufacturer-approved franchised dealers. This means that, when a sale is completed, you will receive the same UK-wide warranty as if you had visited the dealer in the showroom.

How long do I need to wait for my vehicle?

All of our listed vehicles, like the majority of UK dealership car sales, will be ordered directly from the factory, individually specified to your requirements. This means that lead times can vary depending on the make and model purchased, where the car is being built, and whether there is a current production run of that vehicle already in progress (many factories operate a batch production process, so different models will be manufactured in batches on the same factory production line at different times). A typical delivery waiting time is 12 weeks, although your dealer will confirm the likely waiting time before you complete your sales agreement.

When do I pay for my vehicle?

Your dealer will ask you to pay an up-front deposit when you confirm that you intend to purchase the car. This will reserve your vehicle and enable the dealer to send through the relevant production notes to the manufacturer. If you are purchasing your car using a finance plan, you’ll start paying your monthly payment upon delivery of your vehicle. If you are making a full cash payment up front for your car, the balance of payment will be made upon delivery of your new vehicle.