Making its European debut on the Citroen stand here at Geneva is this enormous luxury concept called the Metropolis.
Longer than a Jaguar XJ, the Metropolis was developed from scratch by a Citroen design team based in Shanghai, and is designed primarily to meet the needs of a China's booming luxury car market.
Among the big Citroen's eye-catching features are its Pearl Silk body colour, which changes under different light conditions, as well as its kite-shaped front grille.
The car also showcases a new plug-in hybrid drivetrain, which incorporates a 2.0-litre V6 petrol engine and an electric motor. At low speeds, the Metropolis can run on battery power alone, but when extra grunt is needed, the engine and motor work together to produce a maximum of 460bhp.
The Metropolis also has four-wheel-drive, yet produces just 70g/km of CO2 emissions - considerably less than a Toyota Prius.
For now, Citroen says it's strictly a concept car and if anything based on it does go into production it will probably be for the Chinese market only.