City car Target Price discounts rise

  • Bigger savings available on city cars
  • Average saving up to 755 from 602 in 2012
  • Discounts predicted to keep rising
Words ByRichard Bremner

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Target Price discounts for city cars have risen over the last 12 months, according to What Car? research. Buyers can now expect to haggle a typical 755-per-car saving, compared with 602 a year ago.

Three city car models offer double-digit average Target Price savings, with the Hyundai i10 at 10.1%, the Citron C1 line-up at 12.9%, and the Suzuki Alto on 16.7% thanks to the introduction of a Pay No VAT offer.

Fords Ka, claims fourth place in the Target Price discount rankings, with an average saving of 9.7%. However, customers can also receive a 750 finance deposit contribution if they buy using a low-rate APR Ford Credit finance plan.

A combination of residual niche appeal and lower-than-average dealer trading margins has helped to keep Target Price savings at 4.3% on the three main Volkswagen Group city cars, the Seat Mii, Skoda Citigo and VW Up.

The enduring success of the Fiat 500 has also kept showroom savings pegged at 4.3%, but customers can get 500 paid towards their finance deposit when buying with a low-rate APR Fiat PCP

By Richard Bremner