Infiniti has opened up a reservation list so that motorists can pre-order their cars ahead of the company's UK launch next April.
After they have entered their personal details, they are given a reservation number. This is passed to their nearest Infiniti dealer, who will then contact them.
The reservation list is open until September 30, and Infiniti says 10,000 customers have already shown an interest in buying a car.
At launch, the Infiniti range will comprise two 4x4s (the EX37 coupe and FX), and the G37 coupe and saloon models.