The Q5 is closely-related to the A4 saloon and A5 coupe, which means it has all of their technology toys as well as a few of its own.
You can have Audi Drive Select to vary how the car rides, steers and responds to the throttle.
There's also a new central control system with hard drive-based sat-nav.
You also get a cupholder that can heat or chill drinks through the car's climate control system. All you need now is a warming cabinet for your pies...