Don't panic, you won't need a tweed jacket, plummy accent and strokeable moustache to enter the exclusive-sounding Ultimate Collection - access is included in the price of your motor show ticket.
More than 40 of the world's rarest and most iconic cars from the past 50 years are on display in the area, and they will be fired up and driven around a special perimeter track four times a day.
The display is worth in excess of 10m and covers cars from the 1950s to the present day.
These include the Bugatti Veyron, Aston Martin DBS, Masterati Quattroporte S and Mercedes SLR McLaren, as well as classic supercars from years gone by, such as the Jaguar XJ220. There's even a Honda NSX, once driven by motor racing legend Ayrton Senna.
In addition, it's worth noting that the Koenigsegg Edition and Spyker C12 Zagato are on display in the UK for the first time.