The appeal of the i3 is obvious: it's a BMW, for starters, and it looks funky and different, has a posh interior and a cracking infotainment system. The absence of similarly priced rivals from other premium brands only strengthen its case. However, there's no escaping the fact that similarly priced mainstream rivals, such as the Kia e-Niro, offer similar performance and much longer ranges between charges. Practicality is another serious weakness of the i3, all of which means that, objectively, there are better electric cars available for the money.