Honda is a company that doesn’t like to follow the crowd. So, while it competes in most of the traditional sectors of the car market, in each case it does something a little bit different.
The Jazz, for example, might look like just another rival to Britain’s best-selling car, the Ford Fiesta, but it’s actually much more practical than its rivals, with a flexible boot and Tardis-like interior.
The bigger Civic is also a practical choice, but it’s mainly distinguished by having eye-catching, love-it-or-hate-it styling, despite competing in a sector of the market that’s usually more conservative than a blue rosette.
And while it may not seem so radical now, Honda’s large SUV, the CR-V, was one of the first to forego any pretence of being an off-roader and instead focus on on-road driving dynamics.