My F-Type story is a tale of two halves. Each morning, I can only imagine I share a similar experience to a pilot; there is an anticipation and exhilaration to jumping in. Press the key to see the door handles appear, watch the beating start button, the steering wheel tilts into place and you feel that this is something special. I've owned various Porsche, Lotus, BMW and the design team at Jaguar have created a feel good product. This car makes you say "Yes!" every time you press the start button. A 911 is clinical by comparison lacking the emotional flare of the F-Type. Unfortunately, I've been let down by poor dealership experiences (small damage on delivery), long delays in parts delivery (1.5 months for a switch) and some product issues; faulty cruise control button, speaker installation resonance, coil/ignition issues and brake vibration. Whilst Jaguar design and marketing is clearly now world class, in my experience the customer support and experience framework both in the dealer network and their own customer service organisation do not measure up to the cars’ potential or even that of lesser brands. Jaguar you are so close. But the out of car experience is as equally motivating to look elsewhere.
Mark Wheeler, Berkshire, February 15th 2014