Costs, insurance groups, MPG and CO2
The good news is that significant discounts have always been available on the Ceed, so make sure you check out our New Car Buying service for the latest offers.
An area where Kia has become more competitive recently is in its finance deals, with it offering very reasonable monthly payments if you lease or take out a PCP.
What’s more, diesel versions of the Ceed Sportswagon are right on the money in terms of their average fuel economy and company car tax, even if the petrols are a bit on the thirsty side.
Equipment, options and extras
The top-spec First Edition model is too pricey to recommend, so it’s just as well no Ceed Sportswagon is poorly equipped.
Even entry-level 2 cars get air conditioning, cruise control and all-round electric windows. However, we'd be tempted to upgrade to 3 trim, which not only brings greater practicality and a better infotainment system, but dual-zone climate control and larger alloys.
With the exception of metallic paint, Kia doesn’t really do options, which keeps things simple but can mean an expensive upgrade if there’s a specific item that you want.
Kia has a fine record here, finishing fourth out of the 31 manufacturers in the latest What Car? Reliability Survey. That's behind Toyota, but better than Skoda and a long way ahead of Ford and Volkswagen.
Even if you do have a problem, Kia’s seven-year, 100,000-mile warranty is the longest currently available on a new car.
Safety and security
Things appear quite promising if you look at the amount of safety equipment all trims receive: automatic emergency braking (AEB), lane assist and a driver attention monitor. The First Edition and GT-Line S trims gets even more: traffic sign recognition, rear cross traffic alert, blind spot monitoring and an upgraded AEB, which include pedestrian and cyclist detection.
However, when Euro NCAP tested the Ceed it found issues: the driver’s head making contact with the steering wheel in a frontal collision, and poor protection for the front passengers' chest in the side-on crash test with a pole. As a result it gets just four stars out of five, which is very rare in this class and indicates that the Ceed SW is less safe than many other estate cars.
On top of that security expert Thatcham has shown the Ceed to be relatively easy to break into and steal, despite having a standard alarm and immobiliser.
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