Although Land Rover isn't outright stingy with equipment on the most basic Velar, the cloth seats and 18in wheels probably won’t appeal to many. What you do get is a DAB radio, Bluetooth, keyless entry, automatic emergency braking, LED headlights and an automatic gearbox.
With that in mind, we’d upgrade to S spec. This adds leather upholstery, 19in wheels, sat-nav, a punchier stereo, a rear-view camera and a powered tailgate. The only annoyance is that lumbar support is a pricey option.
SE is tempting if you’re likely to add a couple of options to S, although it’s predicted that most people will plump for HSE trim. While it is expensive, it includes features that are optional on many of the Velar’s rivals.
You can add an R-Dynamic pack to S, SE and HSE that brings dark wheels and sportier looks inside and out, including swish, satin-chrome gearshifters. For a limited time, there’s also a First Edition that gets a selection of premium options and fancy paint. It’s very expensive, though.