The Mini is very competitively priced across the range, particularly given the generous standard equipment, but it isn’t available with the sort of discounts you’ll get on rivals such as the Audi A1 and DS 3.
The Mini still makes great financial sense, though; few cars in this class hold their value as well (only the A1 manages that), and contract hire and company car tax bills are all extremely competitive, as are the finance packages. For a nominal one-off fee, you can also have Mini’s TLC packages, which cover routine servicing costs for five years or 50,000 miles.
Economy on the Cooper D is outstanding. It returned 62.6mpg in our real-world economy tests, but the Cooper didn’t do so well, falling a long way short of its official claimed economy, returning 42.1mpg in normal use.