This is the new Peugeot RCZ R, the companys most powerful production car ever, designed to go up against the likes of the VW Scirocco R and Audi TT S.
The Peugeot RCZ R is powered by a turbocharged 1.6-litre petrol engine that produces 243lb ft of torque and 270bhp, 73bhp more than the current range-topper. The R is also 17kg lighter.
It will cover the 0-62mph dash in 5.9 seconds, and go on to an electronically limited top speed of 155mph. It will also do an average of 44.8mpg and emits 145g/km of CO2.
The RCZ R has lower, stiffer suspension, wider axles, and uprated brakes.
The car sits on wider tyres, and Peugeot says it has tweaked the stability control programme to allow more slip before it cuts in. The RCZ R has also been tuned with track days in mind, so the ESP can be switched off completely.
Cosmetic changes to the exterior include matt black roof arches, unique 19-inch alloy wheels, dual chrome exhaust tailpipes and a large rear boot spoiler.
Monogram R logos, along with red and piano black trim accents are sprinkled around the cabin. You sit in leather-and-Alcantara sports seats with red stitching, behind a smaller steering wheel and short-throw gearlever.
The car will be unveiled at this weekends Goodwood Festival of Speed, but will make its formal motor show debut at Frankfurt in September.
The RCZ R is set to go into production later this year and the first examples will be delivered to customers in January 2014.