2021 DS 9 luxury car revealed: price, specs and release date

New range-topping DS 9 luxury saloon features multiple plug-in hybrid options and a high-tech interior...

DS 9 front

On sale: 2021 | Price from: £30,000 (est)

In a way, it’s odd that DS hasn’t had a luxury saloon to sell you until now. You see, the first car to wear a DS badge all the way back in 1955 was just that: a sleek car with sci-fi looks and clever hydropneumatic suspension designed to give you a super-smooth ride. With the launch of the DS 9 saloon, then, the brand is returning to its luxury roots.

With dimensions that make it about the same size as key rivals such as the BMW 5 Series and Audi A6, the DS 9 is heavily based on the Peugeot 508 executive car underneath, but it features lots of chrome trim, a big front grille and bold LED headlights in a bid to position itself in the class above.

DS 9 rear

2021 DS 9 engines

At launch, you’ll be able to buy the DS 9 only as a plug-in hybrid, with a turbocharged 1.6-litre petrol engine and an electric motor producing a combined 222bhp. Officially, it can travel for up to 31 miles on electric power alone, and DS says the 11.9kWh battery can be recharged in just 90 minutes from home or public charging points.

In time, a more powerful 247bhp plug-in hybrid model will come too, with an improved electric range. A range-topping version with 355bhp and four-wheel drive will crown the line-up. For buyers who don’t want hybrid power, a 222bhp petrol version will be offered as well.

The DS9 features adaptive suspension that scans the road ahead and prepares each wheel with the optimum comfort setting, with the aim of giving you a comfortable ride. Other features include a semi-autonomous driving system that combines adaptive cruise control with lane-keeping assistance, driver attention monitoring and a self-parking system. 

DS 9 interior

2021 DS 9 interior

Inside, the DS 9 features heated, cooled and massaging seats, swathes of Alcantara and leather upholstery and a 14-speaker sound system. The car’s 12.3in infotainment screen is controlled by crystal-shaped touch-sensitive buttons.

Drivers can personalise their cars through design packs named after different areas of Paris. Bastille versions, for example, come with grained leather seats, while Opera models come with nappa leather trim. The DS 9 can be unlocked through a smartphone app, and owners can assign access for up to five people. 

DS 9 nose

2021 DS 9 price

Prices for the DS 9 are expected to start at around £30,000, making it a comparative bargain next to most of its luxury car rivals. Discounts should bring that price down even further; for example, buyers can currently save up to £1170 on the DS 7 Crossback SUV when they buy through What Car?’s New Car Buying service.

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