Yes, if you are a bloke, it probably helps that Alfa Romeo has draped almost every part of its stand not taken up by a car with leggy women.
Regardless of the distractions, though, the MiTo is an impressive enough car to grab your attention. Quite simply, it oozes style.
Sitting on the stand next to Alfa Romeo's 8C Competizione supercar, the styling similarities between the two are emphasised.
It's no accident, either. Alfa's new supermini is the first of a range of new products that'll be taking style tips from the 8C.
It's also a clear statement of intent. Alfa is aiming the MiTo squarely at the Mini, and is confident it can steal the Mini's mantle as the sportiest car in the supermini class.
That lavish design isn't just confined to the outside of the car, either - the interior has its fair share of flair.
The standard of materials is higher than you'll find in most superminis, while interesting shapes, silver detailing and digital displays give the cabin a classy, grown-up ambience.
It's not all style over substance, either. Although it doesn't go on sale in the UK until January, we've already driven the MiTo - and our early impressions are good.
The range starts at 10,795 for the 95bhp 1.4-litre version, and rises to 14,975 for the range-topping turbocharged 1.4.
That's expensive by supermini standards but, crucially, still undercuts the equivalent Mini by about 1000.