An all-new Volvo XC90 SUV will kick off the companys new model offensive at the end of 2014, Volvo boss Hakan Samuelsson has confirmed to What Car?.
Samuelsson admitted that the next XC90 will be built upon all-new architecture currently under development that will eventually spawn replacements for the S60, V70, S80 saloons and estates, as well as the XC60 SUV. All these models are due to be face-lifted in 2013.
However Samuelsson revealed that Volvo was not about to repeat mistakes of the past and chase BMW and Mercedes.
We are a premium brand but we are not about power and performance why follow BMW? We will always end up behind, he said. We need to concentrate on safety, elegant design and user-friendly functionality.
Volvos boss also revealed that the new XC90 will not have overly aggressive styling, and will continue to be a seven-seater. Like all future Volvos it will be powered by four-cylinder petrol and diesel engines the current five- and six-cylinder engines will be dropped.
The new large SUV will continue to be regarded as the companys flagship car too, because nothing larger is being planned. Likewise, Volvo will not enter the supermini sector; the V40 hatch will be as small as its range gets.
However, Samuelsson revealed that plans are afoot to replace the hatch, which shares many mechanicals with the last-generation Ford Focus. An all-new hatch is likely to be built using technology from Chinese parent company Geely.