Best electric car discounts: every EV Target Price revealed

Electric car discounts have traditionally been hard to come by, but as choice widens and manufacturers have to battle for business – as well as hit emissions targets that leave those who fall short with hefty fines – prices are coming down.

Our team of Target Price mystery shoppers have been tracking the electric vehicle (EV) market and have compiled the latest discount data. Target Price is the most our team of mystery shoppers think you should pay for a new, factory-ordered car based on their everyday haggling.

Dealers using our system are encouraged to match or beat Target Price – and if they don't we'll highlight it to them and you, and if necessary do all we can to find you one that will.

Discounts run to thousands of pounds for some cars, although others – most notably the highly-desirable Audi, Porsche and Tesla models – are currently not being discounted because demand for these remains greater than supply.

The Government’s Plug-in Car Grant, which will pay for a maximum of 35% of the purchase price of the vehicle, up to £2500, for EV buyers, is available in addition to the saving listed here on cars costing less than £35,000.

Electric car discounts with What Car?

Audi E-tron

Verdict Lavish inside, extremely hushed at high speeds and one of the most comfortable large electric cars you can buy. Read more >>
Save up to £8619
Target PCP monthly from £690
See our Audi E-tron deals >>

Audi E-tron GT

Verdict It may be a slightly softer version of the Porsche Taycan, but this is still an awesome-handling EV. Read more >>
No savings available
Target PCP monthly from £884

Audi E-tron Sportback

Verdict Despite its sportier aesthetic, the E-tron Sportback is every bit as comfortable and refined as the regular E-tron SUV. Read more >>
Save up to £6270
Target PCP monthly from £456
See our Audi E-tron Sportback deals >>

Audi Q4 e-tron

Verdict Temptingly priced, comfortable and spacious, the Q4 e-tron is a good choice if you're looking for a premium electric SUV. Read more >>
No savings available
Target PCP monthly from £456

Audi Q4 Sportback e-tron

Verdict There's a lot to like here, from the Q4 Sportback e-tron's comfortable ride, to its classy interior and tempting price tag. Read more >>
No savings available
Target PCP monthly from £462

BMW i3

Verdict Funky looks, a posh interior and a great infotainment system, but more conventional rivals offer superior practicality. Read more >>
Save up to £2064
Target PCP monthly from £369
See our BMW i3 deals >>

BMW iX

Verdict Big and luxurious electric SUV has a beautiful interior with a fantastic infotainment system, plus a very smooth ride. Read more >>
No savings available
Target PCP monthly from £738

BMW iX3

Verdict Practical, good to drive and has a longer range than its closest rivals, while its infotainment system is the best around. Read more >>
Save up to £2474
No savings available
Target PCP monthly from £551

Citroën e-C4 

Verdict Surprisingly roomy given its swoopy looks, plus it has a nicely appointed interior and a soft, cushioning ride. Read more >>
Save up to £1196
Target PCP monthly from £369
See our Citroën e-C4 deals >>

Citroën e-Spacetourer

Verdict A shame the range isn't longer, but this is one of the most spacious and versatile electric cars out there. Read more >>
No savings available
Target PCP monthly from £501

DS 3 Crossback E-tense

Verdict Rather cramped in the back, but reasonably refined and delivers a decent real-world range. Read more >>
Save up to £1662
Target PCP monthly from £265
See our DS 3 Crossback E-tense deals >>

Fiat 500

Verdict Great to look at, fun to drive and stacks up very well financially, thanks to attractive pricing and strong resale values. Read more >>
Save up to £610
Target PCP monthly from £273
See our Fiat 500 deals >>

Fiat 500 Cabrio

Verdict Quite a bit pricier than the 500 hatchback, but offers all of its other strengths and adds a folding roof. Read more >>
Save up to £670
Target PCP monthly from £354
See our Fiat 500 Cabrio deals >>

Ford Mustang Mach E

Verdict Not as good to drive as the Volkswagen ID.4, but can go farther on a charge and comes well equipped. Read more >>
No savings available
Target PCP monthly from £487

Honda E

Verdict Buy it because you love how it looks. Think twice because it has a very short range. Read more >>
Save up to £487
Target PCP monthly from £386
See our Honda E deals >>

Hyundai Ioniq 5

Verdict Rapid, decent to drive and huge inside, although we've only driven the range-topping version so far. Read more >>
No savings available
Target PCP monthly from £416

Hyundai Ioniq Electric

Verdict Well priced, with a good quality interior. But consider the more practical hybrid versions as well. Read more >>
Save up to £1053
Target PCP monthly from £362
See our Hyundai Ioniq Electric deals >>

Hyundai Kona Electric

Verdict Super performance and the best real-world range of any electric car we've put through our independent test. Read more >>
Save up to £779
Target PCP monthly from £339
See our Hyundai Kona Electric deals >>

Jaguar I-Pace

Verdict Very appealing whether your priority is an electric car or just a stylish SUV, with the handling a particular highlight. Read more >>
Save up to £5613
Target PCP monthly from £544
See our Jaguar I-Pace deals >>

Kia e-Niro

Verdict This former What Car? Car of the Year offers a long range, a comfortable ride, tidy handling and a spacious interior. Read more >>
Save up to £1280
Target PCP monthly from £467
See our Kia e-Niro deals >>

Kia EV6

Verdict A long range and fast charging capability count in the EV6's favour, as does a long stnadard warranty, but rivals offer more space, and it's an expensive choice. Read more >>
No savings available

Kia Soul EV

Verdict Almost as good as the e-Niro on an objective level, and the distinctive looks may well appeal. Read more >>
No savings available
Target PCP monthly from £4444

Lexus UX300e

Verdict Short on space, but well equipped, pleasant to drive and comes with the promise of Lexus’s excellent reliability record. Read more >>
No savings available
Target PCP monthly from £420

Mazda MX-30

Verdict A smart interior and a great infotainment system, but the short range makes it a second car. Read more >>
Save up to £1383
Target PCP monthly from £293
See our Mazda MX-30 deals >>

Mercedes EQA

Verdict Ride comfort is disappointing. However, the EQA comes well equipped and the interior offers serious wow factor. Read more >>
No savings available
Target PCP monthly from £489

Mercedes EQC

Verdict Not the best for range, but beautifully appointed inside and exceptionally quiet even by electric car standards. Read more >>
Save up to £1107
Target PCP monthly from £698
See our Mercedes EQC deals >>

Mercedes EQV

Verdict Has generous seating and masses of space, but rivals offer greater range and it's fairly unrefined to drive. Read more >>
Save up to £1107
Target PCP monthly from £698
See our Mercedes EQC deals >>

MG 5

Verdict The only fully electric estate car on sale in the UK is comfy, quiet at speed and very well priced. Read more >>
Save up to £297
Target PCP monthly from £284
See our MG 5 deals >>

MG ZS EV

Verdict Supremely affordable and acceptably good to drive and be in. Read more >>
Save up to £461
Target PCP monthly from £305
See our MG ZS deals >>

Mini Electric

Verdict A compelling package that's easy on the eye and feels properly upmarket inside. Just make sure the range is sufficient. Read more >>
No saving available
Target PCP monthly from £329

Nissan Leaf

Verdict Reasonable to drive and easy to live with, as long as you avoid the disappointing 62kWh e+ version. Read more >>
Save up to £4537
Target PCP monthly from £259
See our Nissan Leaf deals >>

Peugeot e-208

Verdict Has a great interior, comes well equipped and is up among our class favourites. Read more >>
Save up to £1089
Target PCP monthly from £353
See our Peugeot e-208 deals >>

Peugeot e-2008

Verdict Refined and spacious, with well thought through practicality, so worth a place on your shortlist. Read more >>
Save up to £2001
Target PCP monthly from £367
See our Peugeot e-2008 deals >>

Polestar 2

Verdict Thrillingly quick and exquisite inside, but not as good to drive as the rival Tesla Model 3. Read more >>
No saving available
No Target PCP data available

Porsche Taycan

Verdict Sets the benchmark for electric car handling and interior quality, while the performance is staggering. Read more >>
No saving available
No Target PCP data available

Porsche Taycan Cross Turismo

Verdict  Almost as good to drive as the regular Taycan, with useful extra practicality, thanks to its estate-like rear end. Read more >>
No saving available
No Target PCP data available

Renault Twizy

Verdict This electric quadricycle is fun, but the ride is bumpy, safety is poor and it seats only two people. Read more >>
Save up to £12
No Target PCP data available
See our Renault Twizy deals >>

Renault Zoe

Verdict One of the most affordable electric cars on sale also delivers good practicality and a great range. Read more >>
Save up to £7322
Target PCP monthly from £240
See our Renault Zoe deals >>

Seat Mii Electric

Verdict Electric motoring in a relatively affordable, bitesize package. But by spending just a little more you can have something with a much longer range. Read more >>
Save up to £3000
Target PCP monthly from £292
See our Seat Mii Electric deals >>

Skoda Enyaq iV

Verdict Practical, good to drive, smart inside and very well priced, the Enyaq is a brilliant all-rounder. Read more >>
No saving available
Target PCP monthly from £371

Smart Fortwo EQ

Verdict Tiny dimensions are perfect for the city, but rivals are far superior all-rounders. Read more >>
Save up to £2297
Target PCP monthly from £232
See our Smart Fourtwo EQ deals >>

Smart Forfour EQ

Verdict Zippy and easy to drive in town, but not that comfortable or practical, and the range is tiny. Read more >>
Save up to £2531
Target PCP monthly £232
See our Smart ForFour deals >>

Tesla Model 3

Verdict Great to drive, packed full of technology and very quick, so it's easy to see why it's in such high demand. Read more >>
No saving available
No Target PCP data

Vauxhall Corsa-e

Verdict Not as comfortable or as flashy inside as an e-208, but its slightly sharper handling and more conventional interior layout make it a convincing alternative. Read more >>
No saving available
No Target PCP data

Vauxhall Mokka-e

Verdict Sharp looks, a decent range, and a relatively comfy and quiet ride. Read more >>
No saving available
No Target PCP data

Vauxhall Vivaro e-Life

Verdict If you want to go green, then few cars can match the sheer carrying capacity of the Vivaro-e Life. Read more >>
Save up to £3488
No Target PCP data
See our Vauxhall Vivaro e-Life deals >>

Volkswagen e-Up

Verdict Volkswagen's smallest electric car is good to drive and comes with lots of kit. It's expensive to buy, though, and its range is only average. Read more >>
No saving available
Target PCP monthly £312
See our Volkswagen e-Up deals >>

Volkswagen ID.3

Verdict Great to drive, with a strong range and a spacious interior – our reigning Small Electric Car of the Year. Read more >>
Save up to £953
Target PCP monthly £313
See our Volkswagen ID.3 deals >>

Volkswagen ID.4

Verdict Practical, quiet and the 77kWh battery provides a great electric range, although the closely related Enyaq is cheaper. Read more >>
Save up to £1251
Target PCP monthly £429
See our Volkswagen ID.4 deals >>

Volvo XC40 Recharge P8

Verdict Combines an appealing interior with a decent electric range, rapid performance and impressive safety credentials. Read more >>
No saving available
No Target PCP data

All pricing is correct at time of writing

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Read more: The best and worst electric cars >>