Following on from the new five-door Picanto which we reviewed this week, Kia is preparing the way for more launches in 2011 with the all-new Rio due next in September.
Kia claims that, like the Picanto, the Rio will also be a step up in terms of quality and refinement.
The new Rio will start from around 10,000 and come with 1.2 and 1.4-litre petrol engines. There'll also be a 1.4 diesel and a 1.1 that averages 88mpg and emits just 85g/km.
Kia hopes the car will steal sales from not only the 89g/km Toyota Prius hybrid, but also from VWs Golf Bluemotion. Expect the eco Rio to be cheaper than both these cars.
In October, the arrival of a three-door model will bolster the Picanto range, while in December the Optima family car will be launched.
Kia is a little frustrated that it'll have to wait for the estate version of the Optima, however, because it feels the saloon that arrives first will appeal less to fleet buyers.