Buy any Hyundai model online at a fixed discount

Soon you’ll be able to compare the discounts offered by Hyundai dealers online and complete the buying process for any model online

Words By Claire Evans

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Hyundai Click to Buy online car buying service

Korean car maker Hyundai is expanding its online buying portal Click To Buy across its entire model range and its whole dealer network.

Click To Buy was the first totally online car buying offering when it launched in 2016. Since then, more than 500,000 people have visited its website, 50,000 people have completed part-exchange vehicle valuations, 500 have made finance applications and 80 vehicles have been sold.

Although Hyundai UK’s CEO Tony Whitehorn says Click To Buy has been a success, he admits it has limitations: β€œIt only has a limited product range of around 20 price-pointed vehicles, so it may not offer the particular model or trim level a customer wants to buy.

β€œSo, from April, all Hyundai models and retailers will be online. Dealers will be able to offer cars for sale online, setting the level of discount they choose to. This will enable customers to compare the prices of cars between dealerships online instead of by visiting showrooms.”

Other car companies also offer cars for sale online with pre-set discounts, but it's not possible to compare the discounts offered by different dealerships in one place as will be possible on the Hyundai site.

Offering discounts on new cars isn't restricted to car makers, What Car?'s New Car Deals can help buyers save thousands of pounds on a wide range of new cars. There's no need to haggle and you can compare the discounts on offer between dealers and on diffrent brands.

Hyundai's Click To Buy service will also be available in showrooms, offering cars with discounts already applied, for buyers who prefer a haggle-free buying experience.

Alongside rolling out Click to Buy across its dealer network, Hyundai has also ramped up its online aftersales service, enabling customers to book a car for a service in 10 seconds and six clicks. Customers are updated on the progress of the service by email or text and sent video or photos of relevant parts.

It reports that nearly 30% of people are using the online booking service and 30% of those are using it out of normal office hours.

From April Hyundai is taking control of the two shopping centre stores that have been run by Rockar since 2012 and handing the running of them over to local dealer group Motorline.

The two stores at Bluewater and London’s Stratford-based Westfield centre will continue to be staffed by β€˜angels’ who are only there to offer information and assistance and do not earn commission on car sales.

Hyundai’s research has shown that 95% of people buying cars from a Rockar outlet live less than 10 miles from the store, so the company believed it made sense for the stores to be operated by local dealers.

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