What Car? has teamed up with Carbon Neutral Investments (CNI) in a move to off-set the carbon emissions of all road tests conducted by the magazine in 2012 making What Car? the UK's most environmentally responsible motoring media brand.
What Car? editor-in-chief, Chas Hallett, said: 'What Car? has led the motoring media industry for many years, and this new move to carbon neutrality by offsetting all our road tests will help keep us one step ahead in 2012'
CNI co-chairman, James Brown, added: 'The majority of What Car?'s emissions come from road testing. Therefore it provided a logical step for us to start off-setting the emissions from these activities. With some 13 issues of the magazine per year, each containing upwards of 20 road tests there is a lot of work to do, but we and What Car? are committed to continued leadership of the industry with our new carbon neutral offering.'
In utilising the Indian hydro-power project chosen by What Car? to offset its awards events, significant environmental benefits and socio-economic advantages have already been brought to the Maharashtra region.