The Government has launched its latest drink-driving campaign, warning that anyone caught faces being locked in jail and treated like any other criminal.
The 1.6 million Christmas campaign will run on television, radio, the internet and in pubs. It is particularly aimed at young men, the group that is most likely to offend.
The campaign is supported by Coca-Cola, which is offering designated drivers a buy-one drink, get two free deal in more than 2500 pubs throughout the UK.
Road Safety Minister Jim Fitzpatrick said: 'Last year 460 people died and families across Britain were devastated by the menace of drink-driving.
'Drink-drivers are treated like any other criminal - they face giving blood and DNA samples and being locked in a police cell. They'll also get a minimum 12 months driving ban, criminal record and large fine.'
More than half a million drivers are stopped and breathalysed each year, with more breath tests carried out in December than other months.