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Chrysler brand to be axed in the UK in 2017

Decision to remove US brand from sale in the UK taken due to poor product range and high CO2 emissions

Words ByMark Tisshaw

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The Chrysler brand will exit the UK in 2017.

The decision has been taken due to the limited product portfolio and poor CO2 emissions of the cars in the product range, Fiat Chrysler Automobiles’ deputy UK managing director Karl Howkins told What Car?.

Sales of Chrysler models fell below 2000 units in the UK in 2014.

The company dropped the Delta hatchback from its range last year, a model we rate as a two-star car. Other models in the range include the two-star 300C saloon, the two-star Grand Voyager MPV and the two-star Ypsilon city car.

Dealers were informed of the decision yesterday. The brand will now instead focus its efforts on boosting Jeep’s sales in the UK with models such as the Renegade.

There are also more new models from Fiat and Alfa Romeo coming soon, including a complete relaunch of the Alfa range with new rear-wheel drive models, which will include a BMW 3 Series rival, and SUVs.