Citroën cuts prices and offers online buyers set discounts and five-year warranty

French car maker to offer three exclusive online models and introduce a Fair Pricing policy that cuts list prices by up to £1775...

Citroën C5 Aircross 2020 front tracking

Citroën has long been a brand that offers substantial discounts to new car buyers who haggle with dealers. However, it now wants to have more control over the discounting process and provide more transparent pricing so that the majority of people who find negotiating on price stressful will also get a reasonable discount. 

So, from 1 December, it’s reducing the cost of its entire model line-up to what it says are “fair” prices. There will be reductions of up to £700 on the C1 city car, up to £1175 off the C3 hatchback and up to £1775 off the C3 Aircross. Alongside the price drop, it’s introducing three new trim levels across the range: Live, Sense and Shine. 

Citroën C3 Aircross

Citroën is also launching three online-only C-Series versions of the C3, C3 Aircross and C5 Aircross that are priced to offer an automatic saving of up to £2175. C-Series models will be available through its Virtual Showroom online shop from early November. There are no details of their spec yet, but Citroën says they will have “strong levels of standard equipment” and that they will all be sold with a five-year extended warranty rather than the brand’s standard three-year offering.

Prices for the C-Series models start at £13,980 for the C3, £17,000 for the C3 Aircross and £25,755 for the C5 Aircross, though Citroën hasn’t said what level of standard equipment each model will come with. 

Citroën C1 Urban Ride front drive past

Prices for the special C-Series models are lower than those for the entry-level C3 and C3 Aircross (which cost £16,240 and £19,190 respectively), and only slightly more than the £25,655 for the cheapest C5 Aircross. 

However, buyers should also bear in mind that large discounts are currently available on all Citroën models via What Car?. Our current Target Price online discount on the C1 is £2289, and you can save up to £3317 off a C3 Aircross – in both cases more than would be saved under Citroën’s new plan.


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