The Fiat 500 supermini has been a huge hit with women, but for those who find it a little too masculine, Fiat is offering a limited-edition model in bright pink.
The 500 Pink is a limited edition of just 500 models. To ensure there's no unseemly hoarding, customers will be able to order one online only.
Based on the 1.2 Lounge model, the Pink version is 1000 more expensive, but adds 1500-worth of equipment, including an electric sunroof and side rubbing strip with the 500 logo.
As with all 500s, it will be fitted with engine Start&Stop to improve fuel economy. The 1.2-litre engine averages 55.4mpg and emits 119g/km of CO2.
The 500 Pink is one of several Fiat 500 limited editions that will be launched this year.