Ford has announced a new package of aftersales offers called BlueService that is designed to draw more owners into their local Ford dealer.
The offers apply to owners of any Ford of any age regardless of its mileage. They include a free electronic vehicle 'health check', online service booking, UK and European roadside assistance and an accident claim-management package.
Free UK and European roadside assistance will be available to any Ford owner who has their car serviced at a Ford authorised repairer. The assistance package is run in partnership with the AA and includes a courtesy car, even when driving abroad. The UK and European cover lasts until the next scheduled service, at which point it is renewed if the customer uses a Ford authorised repairer again.
Ford's new 24-hour One Call helpline is pitched as a single point for all customer enquiries, capable of handling roadside assistance callouts, technical queries and product information requests.
The helpline will also handle calls following an accident its advisers will manage the whole insurance-claim process, including repairing the car at a Ford Accident Repair Centre and providing a courtesy car while the work takes place. The accident-management service as well as the other helpline services is available to any Ford owner, regardless of whether they have ever had their car serviced at a Ford dealer.
Ford has also launched an online MoT test and service booking system at www.ford.co.uk/OSB.