Hyundais new ix35 crossover will cost from 16,495 in two-wheel drive form and 18,995 as a four-wheel drive car.
Equipment isn't sacrificed
There no scrimping on equipment either the entry-level Style model comes with air-conditioning, alloy wheels, stability control, Bluetooth, heated front and rear seats, electric door mirrors and reversing sensors.
Premium trim is 1750 more expensive, but adds dual-zone climate control, larger alloys, a panoramic sunroof, automatic headlights, cruise control, folding door mirrors, and keyless entry and engine start.
Entry-level prices for the range will drop later in the year when a smaller 1.6-litre petrol and 1.7-litre diesel join the 2.0-litre engines that are available at the cars launch on March 25.
Comparison with our favourite Peugeot 3008 and Volkswagen Tiguan