This is the new Land Rover Discovery Vision Concept car, which will preview the look of all future production Discovery models.
Land Rover has previously confirmed that it will launch a range of Discovery vehicles, including a larger replacement for the current seven-seat model, and a smaller model that will replace the current Freelander. Other models to be launched under the Discovery name have yet to be revealed.
The smaller Discovery will appear first, in early in 2015, with the full-sized model due in spring 2015.
The Discovery Vision Concept will also herald what the company claims to be pioneering technology from Jaguar Land Rover's Advanced Reasearch unit.
The Discovery Vision Concept will make its global debut at the New York motor show in April, with more information due before the show.