The promotional video shows a Mercedes B-Class that merges into the background as it drives by.
Created by covering one side of the car in a mat of LED screens and mounting a camera on the adjacent side, the image of the roadside is then shown on the screens making the car seem 'invisible'.
Mercedes' B-Class F-Cell uses a 134bhp electric motor, and has a range of about 250 miles (402 km).
The company has not set a date for full production of its F-Cell technology.
See the 'invisible' Mercedes
Here's the video of the F-Cell car.