Mercedes-Benz has been voted the UKs top superbrand, according to the annual Consumer Superbrand survey.
It beat watch brand Rolex and the BBC to the number one spot. This is the first time in five years that neither Microsoft nor Google have been the top-ranked brand in the survey OF more than 2000 people.
Mercedes was also joined by exec-favourite BMW and plush brand Jaguar in the top 10, while Rolls-Royce was voted the best Business Superbrand.
Top 10 superbrands of 2011
8 British Airways