The deal: A BMW 3 Series 320d SE Step Auto for £27,216
The dealer: BMW Park Lane, London
The saving: £4,304, or 13.65% off the manufacturer's list price of £31,520
What's the BMW 3 Series like?
The BMW 3 Series is one of the most popular cars in the executive class, and mixes a decent driving experience with an encouraging all-round package. It's pipped in sales by its fiercest rival though, the Mercedes-Benz C-Class.
Other rivals include the Audi A4, Jaguar XE, Lexus IS and Volvo V60. We rate it as one of the best in its class, in whatever guise you choose. The 3 Series in this deal is one of the best-selling, with BMW's punchy and flexible 2.0-litre diesel engine under the bonnet.
BMW will sell you a fixed-priced service package for up to five years or 50,000 miles to help you plan your budget. It’s a worthwhile option that’s priced fairly; similar packages from some rival manufacturers can cost several hundred pounds more.
Plush SR specification gets you plenty of goodies inside, including leather trim, heated front seats, satellite navigation and a panoramic sunroof.
Should I choose any options?
Entry-level SE trim provides sat-nav as standard (it's an extra on the Audi A4), as well as dual-zone climate control, cruise control, rear parking sensors, 17in alloy wheels, Bluetooth, a DAB radio, plus automatic lights and wipers. It's worth noting that the Volkswagen Passat offers equipment more for less money.
What are its rivals?
The [Mercedes-Benz C-Class]https://www.whatcar.com/news/audi-a4-avant-vs-bmw-3-series-touring-vs-mercedes-c-class-estate-verdict/) sells more units, and the Audi A4 is our car of choice in the segment; they're both newer than the BMW 3 Series, and are more pleasant places to sit. In fact, the Audi A4 is our overall car of the year for 2016. BMW dealers are often more than willing to offer considerable discounts, though, as this deal shows.
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