The sales success of the Seat Ateca First Edition, a limited run version of the new Nissan Qashqai-rivalling SUV designed with the input of a public vote, is likely to prompt the firm to launch future new cars the same way.
The Seat Ateca First Edition sits at the top of the spec range, above SE and alongside the comfort-orientated Xcellence models. As a result of the public vote - in which 12,706 people took part, it majors on tech and exterior style upgrades.
Upgrades include a colour touchscreen, with sat-nav and DAB radio functionality, keyless entry and an electric tailgate that opens automatically as you approach the car, rear parking sensors and parking camera, tinted rear windows and upgraded 18-inch alloys. Prices start at £21,995 and Seat says the equipment is worth an £3500, but that it is charging only £2400 for it.
“It’s been a fascinating experience seeing first-hand what customers want on their cars,” said Steve Catlin, Seat’s head of sales operations. “That has helped guide us on future specs, as well as create an early edition of the car that we know will hold strong residual values because public demand will always be high for the car.”
UK dealerships will have the new Seat Ateca available to view from early September, with pre-orders available now.
See what we thought of the Seat Ateca in our video below.
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