Quality strategy

  • New model blitz
  • Many brand firsts
  • Hybrid models planned
Words By What Car? Staff

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Quality strategy

Meanwhile, the company is pursuing a strategy to put itself among the top three manufacturers in the world for actual quality within three years, and the top five for perceived quality in the space of five years.

Part of this will include a plan to ensure that all cars are 100% defect free when they leave the production line. To accompany this, all new models from Korean factories will have a five-year warranty, while those made in Europe will continue to be covered for seven years.