Ex-Formula One world champion Kimi Rikknen took time out from preparing for this weekend's Spanish Grand Prix to open London's first official Ferrari store.
The 2007 champ cut the ribbon to open the new shop on Regent Street, in the heart of London's West End.
Rikknen was then treated to a specially arranged drive-by from some of the greatest Ferraris ever made. Legendary models taking part included a Daytona, F40, F50 and Enzo.
Stocking everything from Ferrari baseball caps and mountain bikes, through to carbon-fibre humidors, there's something for every car nut.
Racing fans won't be disappointed, either, as there's a selection of genuine Formula One car parts available, including pistons, steering wheels, and even an entire Ferrari engine.
Pink Floyd drummer, and keen Ferrari collector, Nick Mason was also present with his rare 1962 Ferrari 250 GTO racing car.
The new store is the latest in a chain of Ferrari shops located in major cities across the globe, including San Francisco, Abu Dhabi and Rome.
Watch next week's What Car? video podcast and you'll be able to see the new Ferrari store for yourself.