A diesel hybrid drivetrain may not set your pulse racing unless you are technically minded, but it does underline the efforts that Ssangyong is going to establish itself as a serious car brand in Europe.
It could also save you a bundle of cash on running costs, although the earliest predicted on-sale date is 2010.
The hybrid driveline uses a 30kw electric motor, and incorporates a Ssangyong-developed stop-start system. Regenerative braking technology helps charge the battery by converting the energy generated into charge.
The early indications are that, fitted to the Rodius 4x4-esque test vehicle, it will deliver a 25% improvement in fuel efficiency, a 10 per cent reduction in nitrogen oxide output and a 15 per cent drop in particulates.
Company officials say, however, they want to achieve a 30% reduction in fuel efficiency and 50 per cent drop in exhaust emissions before the system goes on sale.