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Supermodel Jodie Kidd's green campaign

  • Campaign aims to cut emissions by 10%
  • Jodie Kidd lends her support
  • Follow What Car?'s green advice
Words ByWhat Car? Staff

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A campaign to help motorists cut their emissions by 10% has been launched by supermodel Jodie Kidd.

The Total Eco 10 campaign focuses on educating drivers about the advantages of advanced fuels and fuel economy lubricants, correct vehicle maintenance and optimum tyre pressures.

As part of the campaign, free vehicle checks will be available at selected Total garage forecourts.

However, whatcar.com readers can also receive free advice on cutting their fuel bills by clicking How to drive green

If every UK motorist cut their fuel consumption by 10%, Total Eco 10 organisers estimate that it would save 17.2 million tonnes of CO2 being pumped into the air every year.