The best executive and luxury car deals

Buy your next car through What Car? and we can save you thousands of pounds thanks to our hand-picked discounts...

Author Avatar
What Car? team
09 January 2019

BMW 5 Series, Jaguar XE, Mercedes-Benz E-Class, Audi A5

If you're in the market for a new car, then naturally you want to get the best price possible. And the good news is that by buying through What Car?, you're guaranteed a great deal.

Many people are still understandably nervous about the prospect of going into a showroom and haggling with a salesman, though, which is why we've launched What Car? New Car Buying, a free service that lets you browse through discounted new car deals online.

Today, we've rounded up the best deals on executive and luxury cars. Executive cars are often the choice of company car drivers, so factors such as the CO2 emissions (that govern your monthly tax bill) are just as important as cruising refinement for those long motorway journeys, a plush interior and (whisper it) the image of the badge on the bonnet. Luxury cars, meanwhile, need to be as good to drive as they are to be driven in.

These deals are all based on our Target Price – What Car?'s way of making sure you don't pay over the odds. It's set by our team of mystery shoppers, and represents a fair price for your car. You could save even more, however, by going through our New Car Buying service.

Simply click on the relevant deal to find out more about it, or call us on 03302 216207 and we will be happy to help.

View the step-by-step guide to using What Car? New Car Buying >

Browse all of our new car deals >


Audi A5

Audi A5 Coupe

The A5 is essentially a sleeker version of Audi's popular A4 saloon, and that's a good thing, because the A4 is our 2018 Executive of the Year. True, the A5 is priced higher, but big discounts are available, and it's a comfortable, quiet and classy choice.

What Car? deal: Save £3475 on a 2.0 TFSI S line [Tech Pack] – Target Price £33,995

See if you could get even more off this Audi A5 >

Rather lease an Audi A5? See our latest offers >

Read our full Audi A5 Coupé review >


Audi A7

Audi A7

The A7 is a beautifully made and comfortable cruiser which is perfect for eating up miles. It has a strong range of engines and comes well equipped, too.

What Car? deal: Save £6538 on a 55 TFSI Quattro S line S tronic – Target Price £51,517

See if you could get even more off this Audi A7 >

Rather lease an Audi A7? See our latest offers >

Read our full Audi Audi A7 review >


BMW 7 Series

BMW 7 Series

BMW's luxury saloon is spacious and fun to drive, plus it comes with the brilliant iDrive infotainment and navigation system. We like its strong range of engines and well equipped interior. Speccing one up with lots of options can get expensive, though.

What Car? deal: Save £5981 on a 740d xDrive auto – Target Price £58,279

See if you could get even more off this BMW 7 Series >

Rather lease a BMW 7 Series? See our latest offers >

Read our full BMW 7 Series review >

Next: more great executive and luxury car deals >

Page 1 of 4