Volvo planning performance division

  • Hot C30 concept car to test public reaction
  • Production version would cost around 50,000
  • Other high-performance Volvos likely
Words By Steve Huntingford

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Volvo is considering launching a new performance sub-division to rival Mercedes AMG and BMWs M GmbH.

The first model to go on sale would be a hot version of the C30 hatch, and a concept version has already been built to measure public interest.

Developed by Polestar, the team responsible for Volvos entry in the Swedish Touring Car Championship, this concept features four-wheel drive, is powered by a 399bhp five-cylinder turbo engine and can get from 0-62mph in less than five seconds.

Production versions would wear a new PCP badge, which stands for Performance Concept Prototype.

If the project gets the go-ahead, the C30 PCP would be priced at about 50,000 and limited to a run of around 500 cars.

Ultimately, Volvo would like to have a PCP version of every model in its range.