To see whether it stands a chance of taking on these rivals, and impressing owners of the outgoing XC90, we brought a team of What Car? readers and potential Volvo buyers along to take a look at the new car.
They included Nick Taylor, who owns a current XC90 and Andy and Ruth Bradshaw, who have five children, tow a caravan and currently own a Volkswagen Caravelle. We also had Rob Newbold, who is after something quick particular - a hybrid 4x4.
See what they all made of the car in our exclusive video below: