What Car? has announced that Warranty Direct will be headline sponsor of the What Car? Car of the Year Awards 2013, which will be held on January 9. Warranty Direct will also sponsor the City Car category.
Andrew Golby, What Car? publishing director said: 'We are delighted to be working with Warranty Direct, which is the industry's leading provider of direct consumer warranties.'
The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.
The benefits of the sponsorship deal includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness, extensive PR opportunities, networking and brand association to the awards via a multi-channel promotional campaign.
Duncan McClure Fisher, managing director of Warranty Direct Ltd, said: 'We are looking forward to working with What Car? to help deliver the best ever What Car? Awards. A What Car? Award is essentially a huge stamp of approval that car buyers can trust. Hopefully they will be so pleased with their new car they will want to keep it and care for it with a Warranty Direct warranty when the original warranty expires.'
Andrew Golby continued: 'Winning a What Car? Award is good for a car maker's business. The authority of the What Car? brand sells cars, plain and simple. It adds power to advertising and marketing campaigns and is a huge draw for customers.'
The What Car? Car of the Year Awards event is attended by more than 1200 leading industry figureheads alongside the most influential motoring correspondents from the wider media.
The event is to be held at the Grosvenor House Hotel in London on January 9, 2013.
PREVIOUS WHAT CAR? CAR OF THE YEAR WINNERS
2009Ford Fiesta 1.25i 82 Zetec 5dr
2008Jaguar XF 2.7D V6 Luxury
2005Land Rover Discovery
1998Land Rover Freelander
1997Renault Megane Scenic
1990Rover 214 Si
1987Renault 21 Savannah
1986Saab 9000 Turbo 16