There is something very appealing about speccing your very own car and taking delivery, but there's no doubting its expensive.
Depending on what you really need your car to do, a used option could get you something bigger, better-equipped and with more prestige.
We can't tell you which of these three you should get, ultimately, since every buyer has a different set of needs.
Which would we get? A Friday afternoon straw poll of the What Car? office puts the 3 Series in front with six votes, the VW in second position with four and the 5 Series in bronze medal spot with three.