You'll pay silly money for a 2.0-litre car with an automatic gearbox and four-wheel drive. Frankly, there are much better options available to you if you've got close to £30k to spend.
However, the 1.0 and 1.5 petrol models are priced just below equivalent versions of the Audi Q2 and Mini Countryman, so actually make quite a bit of sense.
Running costs for cheaper T-Rocs also look sensible, with the 1.0-litre version averaging more than 55mpg in official tests. While we have yet to put it through our own True MPG cycle, mid-40s should be achievable in mixed driving.
Volkswagen expects the T-Roc to be bought mostly by private buyers, but if you're considering one as a company car, the 1.0-litre petrol will be the most affordable option. However, CO2 emissions are still higher than on an equivalent Seat Arona.
Likewise, if you're buying on a PCP finance deal, expect to part with more money each month than if you'd opted for an equivalent Arona or Q2.