The best Black Friday deals

From city cars to SUVs, save thousands with our exclusive Black Friday discounts...

Black Friday 2020

Black Friday is one of the busiest shopping days of the year, with buyers rushing to grab big savings on everything from kitchenware to cars. And if you buy your next car with What Car?, you're guaranteed a great deal without having to go through the hassle of haggling.

Our free online New Car Buying service links you to dealers willing to offer a great deal, with our Target Price discounts used as the basis. Target Price is the most our team of mystery shoppers think you should pay for a new, factory-ordered car based on their everyday haggling. Dealers using our system are encouraged to match or beat Target Price – and if they don't we'll highlight it to them and you, and if necessary do all we can to find you one that will.

If you find a car that's of interest, simply click on the relevant link to find out more.

The biggest discounts on our most popular cars

1. Volkswagen Passat - save up to 22.3%/£5833 off list price

Volkswagen Passat 2019 facelift UK reg

Best % discount Volkswagen Passat 1.5 TSI SE Nav 4dr
Verdict Classy, comfortable and roomy. Surefooted and worth the premium over many of its mainstream rivals. Read the full VW Passat review

Volkswagen Touran front

Best % discount Volkswagen Touran 1.5 TSI EVO SE Family 5dr
Verdict Roomy, practical, extremely well built and good to drive. It's expensive but well worth the extra. Read the full VW Touran review

3. Nissan Micra - save up to 17.8%/£3035 off list price

Nissan Micra front three quarters

Best % discount Nissan Micra 1.0 IG-T 100 N-Tec 5dr
Verdict Stands out for its long list of standard safety equipment, smart interior and peppy petrol engine.  Read the full Nissan Micra review

4. Seat Arona - save up to 16.9%/£3677 off list price

2020 Seat Arona - front tracking

Best % discount Seat Arona 1.0 TSI 110 FR [EZ] 5dr
Verdict Good to drive, very good inside and with these types of discount can be very affordable to own. Read the full Seat Arona review

5. BMW 5 Series - save up to 16.6%/£6965 off list price

BMW 5 Series saloon 2020

Best % discount BMW 5 Series 520d MHT M Sport 4dr Step Auto
Verdict A former What Car? Car of the Year. Brilliant to drive, classy inside, plus surprisingly cheap to run. Read the full BMW 5 Series review

6. Peugeot 108 - save up to 16.5%/£2023 off list price

Peugeot 108

Best % discount Peugeot 108 1.0 72 Active 5dr
Verdict Popular with new drivers and city dwellers alike thanks to being incredibly cheap to run. Read the full Peugeot 108 review

7. Vauxhall Grandland X - save up to 15.6%/£5618 off list price

Vauxhall Grandland X

Best % discount Vauxhall Grandland X 1.6 Hybrid SE Nav 5dr Auto
Verdict Shares a lot of traits with the likeable Peugeot 3008, and is practical, efficient and cheap to own. Read the full Vauxhall Grandland X review

Renault Kadjar front

Best % discount Renault Kadjar 1.3 TCE GT Line 5dr
Verdict A great all-rounder that matches the class leaders on almost every front. Big discounts just add appeal. Read the full Renault Kadjar review

9. Seat Ateca - save up to 14.6%/£3406 off list price

Seat Ateca 2021 front tracking

Best % discount Seat Ateca 1.0 TSI 115 Ecomotive SE 5dr
Verdict One of the most rounded family SUVs on the market, it should be on every buyer's shortlist Read the full Seat Ateca review

10. Smart Fortwo Coupe EQ - save up to 13.9%/£2812 off list price

Smart ForTwo EQ 2020 left panning LHD

Best % discount Smart Fortwo Coupe 60kW EQ Passion Advanced 17kWh 2dr Auto [22kWCh]
Verdict Nothing can match it if you want a very small, very manoeuvrable electric car ideal for the city run -  Read the full Smart Fortwo Coupe EQ review

11. Mini Convertible - save up to 13.0%/£3258 off list price

Mini Convertible front three quarters

Best % discount Mini Convertible 2.0 [178] Cooper S Classic II 2dr [Nav Pack]
Verdict All the great driving dynamics and desirable image of the hatch but with wind-in-the-hair fun. Read the full Mini Convertible review

12. Mercedes A-Class - save up to 11.2%/£2715 off list price

Mercedes-Benz A-Class A250 2020 rear tracking

Best % discount Mercedes A-Class A180 Sport 5dr
Verdict Classy, very safe, decent to drive and packed with technology. Discounts add to its appeal.  Read the full Mercedes A-Class review

All pricing is correct at time of publishing

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Read more: The best Black Friday SUV deals >>