We use cookies on whatcar.com to improve your browsing experience and to provide you with relevant content and advertising, by continuing to use our site you agree to this. Please see our privacy policy for more details. Continue

Volvo planning performance division

02 July 2011

  • Hot C30 concept car to test public reaction
  • Production version would cost around £50,000
  • Other high-performance Volvos likely

Volvo planning performance division

Volvo is considering launching a new performance sub-division to rival Mercedes’ AMG and BMW’s M GmbH.

The first model to go on sale would be a hot version of the C30 hatch, and a concept version has already been built to measure public interest.

Developed by Polestar, the team responsible for Volvo’ entry in the Swedish Touring Car Championship, this concept features four-wheel drive, is powered by a 399bhp five-cylinder turbo engine and can get from 0-62mph in less than five seconds.

Production versions would wear a new PCP badge, which stands for Performance Concept Prototype.

If the project gets the go-ahead, the C30 PCP would be priced at about £50,000 and limited to a run of around 500 cars.

Ultimately, Volvo would like to have a PCP version of every model in its range.